Front line Defenders promotion
I was asked to develop a time-based advertisement for the Frontline Defenders. I initially
started this project by doing a background research on what type of brand they are.
Research:
Frontline defenders are an organisation that fights for Human Rights. They conduct
emergency reports for those in immediate danger. They bring public awareness to injustice.
They hold donations and grants and are also in charge of a 24-hour phone line.
Their objective is to raise awareness about abduction, imprisonment, murder and unfair
(child) labour.
Audience: Both genders, male and female. Older majority (those who have a mature approach mind)
Message:
• “fair free world”
• “protect to empower”
• “Add your voice”
• “Protect one to empower
