YANISAH MARAPAO

Interreg Europe ECCO timeline 2020

I was asked to develop a time-based advertisement for the Frontline Defenders. I initially started this project by doing a background research on what type of brand they are. Research: Frontline defenders are an organisation that fights for Human Rights. They conduct emergency reports for those in immediate danger. They bring public awareness to injustice. They hold donations and grants and are also in charge of a 24-hour phone line. Their objective is to raise awareness about abduction, imprisonment, murder and unfair (child) labour. Audience: Both genders, male and female. Older majority (those who have a mature approach mind) Message: • “fair free world” • “protect to empower” • “Add your voice” • “Protect one to empower

I made this video for Abtran's team members during the pandemic. It is a guideline video of the safety and control measures Abtran has put to ensure team members' safety when they return to work on site.